高考英语阅读训练

时间：2022-12-09 17:08:59 高考英语我要投稿

精选高考英语阅读训练

　　Advertising is a highly developed twentieth-century industry. The development of radio, television, cinema, magazines and newspapers has gone hand in hand with the development of advertising. Why is advertising so popular? Is it a waste of money? It has been proved again and again that ?repeated advertising increases product sales. Since it increases production, the price can be reduced. Therefore advertising, instead of making a product more expensive, makes it cheaper.

精选高考英语阅读训练

　　Advertising is now a scientific business. Once managers would say jokingly, " I know that half of what I spend on advertising is wasted, but I don't know which half." Now, all parts of an advertising programme are properly measured and researched.

　　What makes a good advertisement? There have been major changes in advertising in the past sixty years.. People read advertisements partly for information and partly for pleasure. Today's advertisements often start with a question, or a puzzle, with the purpose of attracting the reader's attention. Of course, most advertisements contain information. But this is usually contained in a text that is interesting and often funny. Humour is very important. Sometimes advertisements tell a story, or the story may be continued over a number of advertisements. However, there is a danger in this. It is possible that the reader or viewer will remember the advertisement but not the name of the product.

　　1. The purpose of advertising is ____.

　　A. to increase product sales

　　B. to make a product much better

　　C. to spend more money

　　D. to reduce the production

　　2. Which of the following can be used in place of the underlined phrase "hand in hand&qu

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